Primark AW18 Press Day | Fashion Previews

Hey Lovelies,
Around 2 weeks ago I was lucky enough to be invited down the the Primark Autumn Winter Press Day for this coming season. I can’t believe this was the first event I attended of Primark’s last year; I’ve been going to Primark events for  1 year now, I can’t believe it!
As you can imagine I was very excited to see what Primark will be bringing into stores in just a few months time. I always get more excited about the colder months fashion trends and I was not disappointed when I went to the Press Day. To my surprise Primark had what can only be described as a rainbow rail! Coats, jumpers and tops in every colour of the rainbow. This was so different from the usual greys and burgundy we’re used to for autumn and winter. I absolutely loved it! I honestly think I’m going to need every coat off that rack, especially the rainbow puffer jacket!
Saying this I did spot an absolutely gorgeous grey check pattern on a pair of boots, heels, canvas trainers and a handbag. All of which I think I’m also going to need!
Primark also had a makeup display with such beautiful products which I was pleasantly surprised to find out that all of the makeup on display that day is already in stores!
As I headed down to the lower floor I instantly clocked a check pink and blue shoe on display. Clueless vibes or what?! I’m actually tempted to buy both pairs and wear one of each colour on either foot!
There was also food and drink available, cute pick and mix displays and even a tared card reading! I thoroughly enjoyed the event and am honestly so excited for the range to start hitting stores.
Check out all the photos from the press day range below and if that isn’t enough check out my weekly vlog also below (starts at 42mins) for footage too!
Love Sarah


Leave a Reply

Your email address will not be published. Required fields are marked *